Case study
Dlatot HaMoshav
A heavy gallery built like a product
Case study: information architecture for a large catalog, trust before variety, mobile performance, and clean measurement — to drive better leads.
A gallery/catalog with information architecture that makes large variety feel simple
Highlights that made the difference:
- Clear categories and sub‑categories (tabs) so users get to what they need fast.
- A trust path: real photos → renders, with clear context for each type of content.
- Mobile‑first with smart image loading to stay fast on real devices.
- CTAs + measurement along the journey (WhatsApp/form + key clicks).
Boutique presence: clear messaging + clean visuals that drive action
Highlights that made the difference:
- A content hierarchy that explains the offer quickly and reduces bounce.
- A clean design language that highlights the product (not noise).
- Proof placed where it supports decisions — before the CTA.
A structure that guides users without walls of text
Highlights that made the difference:
- Sections organized by intent, so the page feels ‘easy to scan’.
- Mobile readability and spacing tuned for smooth scrolling.
- SEO + measurement foundations to learn what works and iterate.