Work
Selected work. Built to turn intent into qualified leads
Case studies and previews showing how clear messaging, mobile-first UX, technical SEO, and clean measurement work together to drive better inbound leads.
- Mobile-first UX
- Conversion flow
- Technical SEO

Case study
Portfolio / galleryDlatot HaMoshav
A large catalog built like a product
A heavy-content catalog redesigned into a clear, fast, trust-first experience with a shorter path to inquiry.
Best fit for large-catalog businesses with mobile-heavy traffic.
Case Study
Preview
Brand websiteAntal Cosmetology
Mini case study for a landing MVP
A fast landing page with concise messaging, one clear CTA, and a mobile-first flow.
Best fit for service/campaign pages with one clear CTA.
Mini Case Study
Preview
CampaignCheckmate
A focused landing page with a clear message and a short fit-check flow
Preview. A landing page designed around clarity, trust, and a clean action path to increase lead intent.
Best fit for focused landing pages with short qualification flow.
Mini Case StudyCapability Gallery
System capabilities (not additional client projects)
This section shows what we can build behind the scenes. Each card pairs a benefit with a real proof point.
Admin dashboard UI
Back-office control over content and leads without dev dependency.
Proof: Existing system structure can be surfaced as a complete admin view.
Multi-step quote flow
A short guided flow that improves lead quality and reduces drop-off.
Proof: A real quote flow already exists and can be captured step-by-step.
SEO & Indexing
Clean indexable foundation: metadata, schema, sitemap, crawlable pages.

Proof: Search Console indexing proof already exists.
Core Web Vitals
Fast mobile pages with smooth scrolling and stronger LCP/INP behavior.

Proof: PSI proof assets are already available.
Lead measurement
Measurement that separates clicks from qualified lead actions.

Proof: Event tracking evidence is available.
Automation & integrations
Smart integrations (forms, WhatsApp, analytics) that remove manual work.
Proof: Active integration flows are part of current delivery.
Explorations
Concept shots (clearly not client work)
Three concept visuals that extend the product language across additional use-cases.
Concept: service dashboard
Shows a premium admin direction for service operations.
Proof: Explicitly marked as concept work, not a client deliverable.
Concept: premium intake form
Demonstrates a clear and elegant lead intake experience.
Proof: Explicitly marked as concept work, not a client deliverable.
Concept: catalog/product cards
Shows scalable product card language with intent-based filtering.
Proof: Explicitly marked as concept work, not a client deliverable.
Want to build something that works like a product?
A quick fit check: what you’re building, who it’s for, and what success looks like. I’ll reply with a realistic range + initial scope.
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